Our Mission & Values

Our Purpose

Easily put, our purpose is to simplify the lives of the people we serve. We do this by helping people plan and fund funerals in advance.

You don’t normally hear our products and services discussed openly or freely. The topic of death and dying is generally off limits. We don’t want to be reminded of mortality, whether our own or that of a loved one. However, the business of funeral preplanning and prefunding is so important.

Just for a moment, imagine the unimaginable…
Someone you love dearly has passed away. In the midst of your grief, you must also select a funeral home, a casket, music, flowers, pallbearers, even clothes for your loved one. Then, you have to decide how all this will be paid for.

Now imagine having those difficult decisions made by your loved one before they are gone. The services, music, flowers, and casket are just as they wanted. Instead, you are able to spend time with your family and friends remembering your loved one and celebrating their life through pictures, stories, and being together.

Funeral prearranging and prefunding simplifies the lives of those grieving the loss of a loved one. By providing insurance products and services that help people plan and fund funerals in advance, we offer peace of mind to the individual and allow his or her family and friends to address the passing of a life with the greatest amount of dignity and the least amount of burden. It’s about acknowledging the life lived and the memories that carry you and your loved ones through the grief of losing him or her.

Our Guiding Principles

We are an organization of caring, dedicated employees. We take our work seriously, and believe that what we do is meaningful. Our guiding principles give us the framework to deliver our products and services to our policyholders, our business partners, and our communities with respect and trust. Our guiding principles are a part of everything we do, and are paramount to our success. These four principles: Integrity, Valuing People, Passion and Commitment, and Community simplify what we do, and who we are.

Integrity – We are honest and dependable people, and deliver on our promises. Not only do we do the right things, we do the right things well. Our reputation is founded on trust, loyalty and reliability. We stand firm in our commitment to live our lives and run our business according to these values.

Value People – It all comes down to people. We respect everyone we come into contact with – our employees, our customers, our business partners, and the citizens in our communities. This is apparent in the way we encourage our employees, care for our customers, respect our business partners, and show compassion for people in our communities. When we invest in people, we invest in our success, and we invest in our future.

Passion & Commitment – We embrace challenges with our body, mind, and spirit. We pursue our goals and serve our customers with energy and enthusiasm, and believe that what we do makes a difference in people’s lives. We are passionate about our work, and enjoy what we do. We’re here because we want to be here – we work hard and we laugh hard, because life is too short to live it any other way.

Community– We are committed to making a difference for our customers, our business partners, our shareholders, and our communities. We are here at their discretion, and we strive for excellence each time we touch their lives. We will always reach out to those who can use a hand and offer dignity, respect, and support when it is needed most.