Welcome to Preneed News, Assurant Preneed’s bi-monthly e-newsletter,
that offers sales tips to help build business, shares success stories
from other firms, updates you on industry news and trends and provides
you with service information and special promotions. Please feel
free to forward Preneed News to your business associates.
| Counselor News |
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Discover the 2005 Premier Club destination details in this
months Success Source! Please use your Assurant Preneed user
ID and password to login and view the December Success Source.
If you have a question regarding your user
ID and password, please send an email to UserId.atl@assurantpreneed.com.
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| News |
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The 2004 NFDA Convention and Expo was the largest Expo in NFDA
history with more than 440 participating exhibitors including
Assurant Preneed.
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NFDA Pictures
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| Feature Article |
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Every funeral firm should have a marketing plan to provide
direction for both at-need and preneed. Learn the essentials
of a marketing plan including identifying target audiences
and goals, and how to determine what tactics will be most
successful for your community.
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Read More |
| Tips |
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If your firm is receiving positive media coverage, don’t
just let it sit in your files…utilize the coverage to
build brand with prospects.
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Read More
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| Preneedville |
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Enter the Preneedville Coffee Shop where you can read proven
lead generation and closing tips from your peers. The Coffee
Shop is an online discussion board solely for Assurant Preneed’s
counselors, account executives, marketing partners and general
agents, and requires a login ID.
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Preneedville Coffeeshop
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| Funeral Home Success Stories- How funeral homes are growing their
business. |
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Discover how Roper and Sons continues to build its brand with
direct mail and receive a 4 percent direct mail response rate.
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Read More
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| Industry Resources |
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2005 Funeral Industry National and State Trade Show Calendar
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Read More |
| Feature Value Added Service - Excellence |
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Want to increase preneed production 68 – 197 percent? Want
to experience 15 – 20 percent in annual preneed growth? Want
to increase preneed sales 8 – 25 percent?
Then enroll in Assurant Preneed’s Excellence program.
What is Excellence?
Whether your firm is looking to develop a new preneed program, or
enhance an existing one, the Excellence program, a comprehensive
preneed sales system, will produce measurable and proven results.
Our expert facilitators provide a full-service selling support system
that focuses on:
- buying motives
- lead generation and management
- direct mail
- appointment setting
- family presentations
- referrals
- activity and sales tracking management
Contact your account executive, marketing partner or general
agent to discover how the Excellence Program can help you
grow your preneed program, or e-mail contact.atl@assurantpreneed.com.
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| Contact Us |
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