Preneedville Testimonial

Jennifer:

As I mentioned to you on several occasions -- Preneedville is absolutely brilliant! A perfect way in which funeral home owners, funeral directors, preneed counselors and anyone who writes preneed insurance with Assurant Preneed has the opportunity to exchange ideas or just simply listen to the success stories of others. No strings attached! No stuffy shirts -- no crossing the T's or dotting the I's -- just pure and simple a cartoon approach to story telling. I think that is the appealing part of Preneedville to all the individuals who use the website to its potential.

As we all know people are still skeptical about the computer especially the websites. And, we all know most of the funeral homes we work with on a day-to-day basis are mostly small to medium size firms who are not as aggressive in the marketplace as the larger firms who might have two or three preneed counselors working for them. Yet, with Preneedville everyone is exactly the same -- an individual interested in swapping ideas, stories, everyday experiences or just simply stated "Guess what happened to me just the other day . . . "!

The cartoon atmosphere of Preneedville, I think, is what allows funeral homes the feeling of "childhood playfulness." What I mean to say is the individual does not feel like he or she is being judged on the knowledge of how to use the website but more of an attitude that "I can make mistakes, play, fall down, play some more and simply experience the ability to learn at a very easy pace with no timeframe or timetable" -- just like a child learning to have fun at school for the first time when we know they are nervous and fearful of making mistakes.

I recommend Preneedville and becoming a friendly user of Assurant's website to all my funeral home clientele. And, although reluctant at first most have commented on the ease and flexibility along with the "playful cartoon relaxation" after a long day at the office. One funeral home said he enjoyed Preneedville so much and found it to be so easy to maneuver that he stopped playing card games with his down time and instead starting surfing Preneedville to see what other things or "shops" might be available to "play in."

Once again, great job with Preneedville and kudos to the individuals who dreamt up the idea/concept -- it truly is brilliant. If I ever can be of assistance, please do not hesitate to call. As I always tell individuals in the home office (and please do not take this the wrong way) -- I can convince funeral homes that the Assurant Preneed program is perfect for their funeral home BUT what separates us from our competitors and keeps us miles ahead is our commitment to SERVICE and the individuals who work long and tireless hours on projects/ideas/concepts -- like Preneedville -- that make my job in the field a "walk in the park." However, my park is in Preneedville where I can take a few minutes to clean the cobwebs and just take a leisurely stroll AND who knows I just might stop at the "coffee shop" to share a story or simply listen to others!

Thanks for everything -- you guys are terrific!

Perry Maciolek
PM Marketing Consultants
Howell, NJ